Before you can Sell Well™, you may need a Profit Refit.
Like a hammer sees nails, a business broker sees acquisition targets. We would eventually love to help you Sell Well™, but until that time, we would love to help you Run Well™. It is an inexorable truth of business that increased profit derives from selling more, spending less, or, ideally, both. Successful small business owners are, above all else, client-centric, but that singular focus can sometimes sap the juice from an otherwise strong business. Above the line or below the line, we’re here to help you improve your bottom line.
The Small Business Conundrum
We understand small businesses because we sell small businesses. It’s what we do.
When you own a small business, you wear a lot of hats, or perhaps all of them. Naturally, your first, second, and third orders of priority are your customers. It follows that strategy and finance can take a back seat. But this can be detrimental to the long-term value of your business. Your customers want to be happy, but a potential acquirer wants to make money. You need to ensure the former without inhibiting the latter. That’s where we can help, whether you’re actively contemplating a sale, or decades from retirement.
We can help you take stock of your stock. Improving your inventory management process will allow you to optimize your purchasing and your sales and marketing, reducing your cost of carry and limiting unnecessary margin compression from mark-downs.
Waste not want not. Whether relating to overproduction, defects, repairs, idle time, or other avoidable inefficiency, eliminating waste in your business can improve your bottom line drastically. We can help you find it.
Less is more, and never more so than when discussing expenses. After all, too much overhead and you will be underwater. We can conduct a simple but thorough review of operating and non-operating expenses and help you sort the fat from the meat, whether through vendor management, process optimization, automation, or good old-fashioned elimination of excess.
Always be closing, but try not to always be discounting. Lower your prices if you must, but don’t discount the value of thoughtful sales practices. We can help you optimize pricing, personalize your sales outreach, and analyze your product offering, all with a view to retaining customers, not inventory.
Know your Customer
Information is one of the most valuable commodities on earth, and your customer information is no different. We can help you map your customer demographics, habits, and preferences so that you can tailor your business to their needs and wants. Simple adjustments are often the most lucrative. Let us show you when to act, and when to resist temptation.